UX / UI Design
UX design refers to design that prioritize user experience and how they interact with your website. Envisioning all the potential processes to provide best interaction between your website and web visitor is the goal of UX design.
Similarly UI design refers to user Interaction. UI design mostly focus on the look, feel and presentation of your products & services on your website. The web design that incorporates both these design concepts attracts, retain and convert visitors into paying customer.