Keywords & Phrase Research
Finding right keywords and phrases drives targeted audience to your landing page. Channels your marketing budget to find people who are looking for your services and products online. We have years of expertise finding high-volume, low-competition keywords that are guaranteed to deliver results.
Landing and Opt-in Page
A well designed landing and opt-in page captures leads using lead magnets and white papers. A landing page is where you want to send the traffic once they click on your ads. It is a modern version of the traditional sales letter that contain specific information about the products or services you are offering. Drive your audience towards highly optimized landing page to increase your conversion rate.
Use powerful headline and message to distinguish your ad from your competitors. Correctly creating keyword-rich display urls and appropriate ad extension play significant role in grabbing your audience’s attention. We will generate appealing headlines and messages that will speak to your audience and attract them to click on your ads.
Bidding strategies are based on your advertising goals. Whether you want to increase brand awareness, sell products or services, and drive traffic to your website, we will formulate right strategy for you. Some of the popular bidding strategies are cost-per-click (CPC), cost-per-thousand impression (CPM), cost-per-acquisition (CPA), return-on-ad-spend (ROAS), and enhanced-cost-per-click (ECPC).
Location & Language Targeting
If you are a local business, you might want your ads to cover only certain geographic location using geo-targeting. Anyone clicking your ads beyond the targeted radius might not deliver result. Similarly, you can target bilingual audiences and display your ad messages in their preferred language. Targeting right location & language is a cost effective way to streamline your marketing budget and reach your advertising goals.
Ad Monitoring and Reporting
Actively monitoring your ad campaigns to identify its impact on sales and audience browsing behaviour offers in-depth understanding of your online marketing campaigns. Measuring your success as well as failure confirms if your ads are delivering the desired outcomes. Ad Report will help you to analyze the performance of each ad campaign. You can use date from your report to calculate cost-benefit analysis and effectiveness of your online marketing strategies.